Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.īut Knight, the man behind the swoosh, has always remained a mystery. Today, Nike's annual sales top $30 billion. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year.
In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
0 kommentar(er)
